"Our Moonshot Moment Is To Reach For The Sun"


I had the privileged of working with the LA Business Council to produce this video, which premiered today at the organization's Sustainability Summit. It documents the creation of  CLEAN LA Solar -- a brand new program that will allow LA property owners to install solar panels on their roofs and sell the electricity generated back to the local utility over the course of a 20-year contract.

These kinds of programs, known a "feed-in tariffs", have been in place for years in Europe. They hold the promise of both economic and environmental benefits. One panelist at today's conference -- the head of Solar Provider Group, a major international firm  -- described how the solar industry in his native Germany produced nearly 150,000 jobs last year. By contrast, the famed German auto industry produced less than 5,000 jobs.

We are already seeing the impact on the ground in LA. Solar Provider Group just made a $50 million investment in the City. Expect much more to come!